Showing posts with label uncaterised. Show all posts
Showing posts with label uncaterised. Show all posts

Thursday, 9 April 2020

CIOs Need To Know How To Deal With IP Issues

As CIOs we tend to focus on the immediate problems that are in front of us. These include such things as growing the number of servers that the company is using, picking the right data center, and implementing yet another company wide application. However, it turns out that there is an issue that may be lurking in the background that we really should be spending some time on: IP issues.

What Are IP Issues?

Every CIO needs his or her IT department to be creative. We’d like this creativity to be home grown, but we need to have our teams reach out and use things like open source solutions when they are available. However, whenever we start to incorporate things that we didn’t invent ourselves into our products and solutions, that’s when we just might start to encounter some intellectual property (IP) issues.

This, of course, brings up the interesting questions. First off, we should probably review just exactly what intellectual property is in the eyes of the law. Intellectual property is considered to be things like patents, trademarks, copyrights, and trade secrets. Things that we create with our minds include methods, ideas, characters, stories, techniques, and methods are all part of what the law considers to be intellectual property.

The reason that things can get tricky for a CIO is that the law views these things that you can’t touch as being a form of property. This means that they need to be treated the same way that a physical asset would be treated. What’s really going on here is that the person (or company) who came up with the intellectual property wants to benefit from it. If they think that you or your team is using it without giving them what they deserve, this is when you’ll find yourself in hot water.

What IP Issues Does A CIO Have To Watch Out For?

Given that you can quickly get you and your IT department into trouble when it comes to IP issues, what is the person in the CIO position to do? The first thing that we need to realize is just exactly where this problem came from. It turns out that our old friend technology is probably to blame.

The problem that CIOs are facing today is that our technology has made it almost too easy for our staff to use information. Almost as soon as it has been invented, new code or ideas can find their way into your IT shop. It’s this ease of transfer and ease of use that is causing all of the IP issues that the people with the CIO job have to deal with today.

What we need to understand as CIOs is that despite the importance of information technology, the issue of IP rights as it applies to what we do is still unclear. We are faced with an IT environment in which it is very easy to copy and use things; however, if we’re not careful then by doing so we’ll end up violating IP laws. We need to establish boundaries for our departments and then make sure that we’ve educated everyone about how to handle material that we didn’t create ourselves.

What Does All Of This Mean For You?

When you are creating a list of the things that you need to be working on, it turns out that there is one more thing that really should be on your list: intellectual property. IP is one of those things that seems to be intangible until there’s a problem and your company finds itself heading to court.

IP issues can show up at any time. IP covers a large set of intangible items such as ideas, techniques, stories, methods, etc. In the eyes of the law, these items are the same as real physical goods and are treated in the same way. This means that a CIO has be constantly aware of when his or her company is creating IP and when they might be using someone else’s IP. CIOs need to understand that how the law deals with IP issues may be different than what we would expect from a common sense approach.

Every company’s IT department is trying to create solutions that will allow the company to be successful in its marketplace. In this era of open software and other IT assets, CIOs need to keep a careful watch out for possible IP usage violations. It’s tough work, but if it saves you from going to court then it’s well worth it!

The Many Uses of Promotional Branded Pens

Many non-profit organizations use promotional branded pens for promoting their cause. When they have particular events on the calendar – fun runs, concerts, or other similar events, they imprint the essential details on the pens, give out the pens, and have a lasting reminder not only about the event but about the organization and its mission, as well.

You can choose many items to brand with your business’ name and logo. T-shirts, mugs, posters, caps, and umbrellas are among the more common ones. Branded pens, however, have been shown to be an item that is exceptionally appealing to individuals. They are handy and convenient – and very useful. Although they are a strong reminder to people about your business, the reminder is subtle – something that people are won’t to appreciate.

Many promotional merchandise are relatively cheap and small. You can choose from a wide selection of pens to find one which will fit your budget. Branded pens are on the higher end of the spectrum. Although reasonably priced, they carry with them a tinge of being exclusive and special. You can even choose a more expensive and premium variety to give out as luxury tokens of appreciation to important clients and sponsors.

Some companies give out these luxury pens to show their appreciation to employees for exceptional performance, loyalty, or length of service. It is a token of appreciation that makes the recipient proud, thrilled, and happy to be part of such a great team.


Candidates who are running for government office also use branded pens to get recognition and win votes. Charities and schools often use such pens to raise funds or as part of their campaign to promote awareness about a certain cause.

Another popular use for branded pens as promotional merchandise is to create or strengthen brand recognition. Companies give away promotional pens at trade shows to promote their product or at events to launch a new product. These items are popular, particularly in dealers and distributors programs where the pen’s handy and convenient form makes for much ease and convenience in its distribution.

There are many uses for the pen. They are given out to individuals to thank them for answering questionnaires and participating in market research. They are given out as a tool to create safety awareness or to educate people about certain topics. They are a valuable tool to establish harmonious public relations, to generate new customers, to build traffic for trade shows and other events, and to foster effective employee relations.