Charity Jobs Scotland

Scotland is one of the most ideal places to live in and build your career. It is home to many companies that offer all kinds of jobs especially for new graduates and unemployed professionals. Among the popular jobs, none is more rewarding than Scottish Charity Jobs offer.

When we think about charity jobs, volunteerism automatically comes into mind. This is true since most charity jobs are on volunteer basis. Charities work in helping people, animals, and the environment and since these are often organized by NGOs, many are hiring volunteer workers who are only given allowances instead of a fixed salary.

Many charity jobs involve volunteer work such as fundraising. Many agencies or organizations look for people who are willing to help raise money for a particular cause. These volunteers often help giving out flyers, looking for solicitors, and being a part of a team that organizes fundraising events like a concert, cultural show, or exhibit.

These kinds of jobs are often on part time basis. Many volunteers have permanent jobs but during weekends, they’d rather volunteer for charities to make their free time more productive. If you have a regular job but want to be of service to your fellowmen, you should charity jobsScotlanda try. Though you won’t get paid for your services, you’ll be greatly appreciated for all your help.

Aside from being a volunteer, there are also charity jobs that hire fulltime employees. Many NGOs and government agencies are hiring professionals to help them in carrying out their responsibilities especially to the general public. Below are some of the most common charity jobs inScotland:

Events and Fund Raising Organizer

Are you fond of planning events and fund raisers? Do you have the creativity and resourcefulness to come up with unique activities that will help the agency raise funds? If yes, you should consider being an event or fundraising organizer. Many charitable institutions raise funds through various activities and having a talent for organizing such, you have a big chance of landing a job in this area.

Fundraising Executive/Director

Charities need reliable and trustworthy professionals who can handle all fundraising activities, funds, and many more. Those who have a degree in business administration, commerce, or management can apply as a fundraising executive or director to oversee workers and the activities designed to raise funds.

Technician

Since most charity works involve fundraising events and parties, they need people with technical skills to help run their facilities. Light and sound technicians are in demand and so are those who are experts in electrical and mechanical operations. Charities no longer have to hire people from the outside if they already have workers who specialize in these areas working for them.

Public Relations Officer/Representative

It’s hard to encourage a person to join fundraising activities which is why many NGOs hire public relations officers or representatives to help them find solicitors and at the same time promote the cause of the charity.

Whether you’re looking for a volunteer or paid charity jobs, you’re sure to find one inScotland. Send your applications to charitable organizations or the government and make sure to highlight your qualifications and emphasize what you can do for them.

Have You Ever Hired a Speaker to Give a Speech for Your Company?

My company is having our annual motivation seminar for its salespeople and I need to find a business speaker in Chicago to come to our event as soon as possible. I am not sure exactly what my boss is looking for, but I hope I can find a decent speaker on the internet. From what I over hear from my boss, sales is all about motivation, so I want to find an energetic and persuasive speaker to come to our event. There are a lot of speakers in Chicago, but some are way overpriced. My friend Barbara, who works two desks over, told me that her husband is a motivation speaker and gave me his card. I am going to give him a call today and see if he is able to speak at our event. Barbara assured me that he is an excellent salesman and does this thing all the time, I really hope he is as good as she made him out to be.

Advertising Jobs in the London City

Advertising is considered to be such an easy job to do because most people that do it are very successful and they make it look easy, but in fact, it is one of the hardest jobs out there. There are many announcements of employers who seek someone to fulfill the requirements for the advertising jobs London, so if you think you have what it takes to be in the business, make sure to check some of them out. Now, a job as an advertisement designer can be a tough one because you need to look at the product you design the adverts for from the perspective of a potential customer and try to detect all the flaws that it may have. You will need to know everything about all the types of adverts in this business if you want to be successful and get paid more for less time and effort.

Writing a Sales Resume

As a professional in sales your career is dependent on your last sale. If you do not have a good list of accomplishments then your candidacy for a job will be overlooked. So a sales resume service is just the ticket you need to ensure that you plenty of job offers piled up. So let’s start with identifying the key areas your resume must address.

For starters, you want to highlight your ability to capture new business and penetrate the market, regardless of how the economy is. By showing that you can get results you are proving that you can make a positive impact on the hiring organization’s bottom line. And let’s face it: when you are dealing with mangers all they care about is whether or not you can perform and have the talent to bring in results. In addition, you want to show you can lead a team to achieve stellar sales.

Write Your Own Sales Brochure

When preparing to write your sales brochure, assume that the reader already knows about your products or services.  Now, he or she has asked for more information.

The purpose of the sales brochure is to help you sell your products or services.  Nothing else.  It’s an important sales tool that should fit logically into the buying process and move your customer on to the next step.

The successful sales brochure is written from the customer’s point of view.  In other words, what’s in it for him or her?

What Should It Look Like? 

Your sales brochure can be devoted to all or selected products or services.  For example, if this will be your first sales brochure, you may want it to cover all of your offerings.  If you’re promoting a new line of goods or a single service, a sales brochure can be limited to that.

The size of the brochure depends on two things:

(1) The extent of the information you want to convey.  Remember to include all of the information that your prospective customer needs in order to decide whether he or she wants to buy.  This information should include descriptions, prices, specifications, ordering information, and guarantees / warranties.

(2) Your reader’s profile.  The average consumer isn’t inclined to read a lot of text, but will respond better to scannable information that is broken into short sections, with useful headings and bullet points.  Others — specialists such as engineers and scientists — expect to see detailed information and will probably pay attention to longer written sections.

Give useful information and include everything that goes into your sales pitch.

Keep Your Prospects in Mind.  Know Your Customers.
In other words, remember to write for your audience.

•    Business-to-business brochures should be on the serious side.

•    Brochures aimed at consumers, small retailers, and media firms should try to create excitement.

Think about your reader and what he or she expects to get out of the brochure.  Some customers respond to hype; others don’t.  Engineers love diagrams.  Scientists favor charts and tables of data.  Accountants like to see financial information in tables.

Organize Your Selling Points.
Readers will glance at the front cover, then the back, and next they’ll thumb through the brochure one or two times.  If it looks interesting, they’ll go to the first page and start scanning the inside pages.

Because many people never get beyond the first page, your reader must understand what you’re selling by glancing at the front cover.  For good measure, repeat your selling message on the back cover.  The cover should stir curiosity or promise a reward for reading the brochure.

Content

Stick to the sale.  Don’t tell the reader about your company – SELL.  Your prospect doesn’t want to read about how great your company is.

He or she wants to know that you can satisfy a need or desire for a certain product or service, at a good price.

•    Put a strong selling message on the front cover.  Promise a compelling benefit or reward for reading the brochure.

“How to cut your phone bill by 20%.”

“0% APR for 6 months”

“$100 gift card”

Without this, there’s no motivation for reading the brochure, and many people will either ignore it or throw it away.

•    Your products or services.  Give the features and benefits of your product or service, but you must emphasize the benefits to the consumer—why the prospect should (must) buy your product or service now.

Don’t confuse features and benefits.  Remember, a feature of the area rugs sold by your company is that they are made of the finest worsted wool.  A benefit is that the rugs will add a touch of distinction to your customer’s home.

List the benefits, starting with the most important.  All the benefits in your brochure must appear to be important.

•    Contact information.  If your street and postal addresses are different, specify both.  Give all the phone numbers used by your company – the main number, toll-free number, cell number, and fax number.  Include your email address.  In some cases, especially if you’re located in a suburban or remote area, it’s a good idea to provide simple driving instructions and even a map.

How to Write It

•    Use plain English.  Avoid complicated, ornate language and jargon.  Too many adverbs and adjectives will lessen the impact of your message.

•    Visualize.  Whenever you can, use photos, diagrams, and other visual aids.  These can be effective in showing, rather than telling, your prospective customers about the benefits of your company’s products or services.

•    Deliver your message.  Everything in your corporate brochure should support your best sales pitch.

•    Will it scan? The typical reader of a business brochure doesn’t start at the beginning and read every word.  Most people will scan it first, picking up on key points along the way.  Then they’ll go back at a later time and read more closely.  They should be able to get your message by scanning it the first time.  Further reading should reinforce their understanding of your message and fill in the details.

•    Check your spelling.  It sounds elementary, but you won’t make a good impression if your sales brochure has typos or misspelled words.  Don’t depend entirely on your computer’s spell-check feature.  Use a dictionary.  Use a proofreader.

•    Check your punctuation.  There are many good resources available that will help.  You can use an English composition textbook or a stylebook, such as the popular AP Stylebook (the Web-based version is fully searchable and costs $25.00 for a one-year subscription).

•    Be consistent.  If you want to use an informal style of writing, that’s fine.  Just be consistent and use the same style throughout the brochure.

•    Use white space.  (White space is the area of a page that’s free of any type or artwork.)  If your pages are crammed with text and images, it can be off-putting for the reader.  Having to read a page that’s filled with text looks like a daunting task; it’s too much like work.  Short paragraphs or sections are more inviting.  Remember – your readers will be scanning through the brochure, at least the first time around.  Too much white space, though, is a waste of paper; use your best judgment.

•    Avoid clutter.  It’s good to use photos, charts, and graphs in a sales brochure if they help to make the sale.  Too much means clutter and that makes the brochure hard to read.  You want people to enjoy reading about the benefits of your products or services.

•    Use standard fonts.  Unless you’re in a field that calls for an unconventional look, you’ll be better off using a standard sans serif font (such as Arial) for the body of your brochure.  It’s usually a good idea to stick to one font throughout the brochure.  If you use a graphic design firm for the final touches, they will advise you on this.

Organizing Your Brochure

•    Cover page.  This is the place for a strong selling message.

•    Inside pages.  These can be devoted to the benefits of buying your products or services.  Put the most compelling benefits first.  After your selling points, include a clear call to action that, for example, prompts the reader to call for a free demonstration or a free consultation.

•    Last page.  This, or the outside back cover, is the place for your contact information, including a map and driving instructions if necessary.

•    Back cover.  You can repeat your strong selling message here.

Conclusion
When you finish, ask yourself whether the brochure answers all the questions you would ask if you were the prospect.  If not, go back and get it right.  Then ask a friend or trusted colleague to evaluate it.

Your final product should be a sales brochure that motivates prospective customers to go further in the buying process.  The next step may be to schedule a demonstration in the customer’s home, to invite the prospect to come to your store for a gift, or to send a trial version to the interested prospect.

Marketing Gifts – Business Marketing Chat

Do Business Marketing Gifts Really Work?

Whether they are referred to as marketing gifts, promotional products or giveaways, these incentives have become an increasingly popular way to market businesses.  In fact, according to the Promotional Products Association International (PPAI), the sale of promotional products has surpassed $13 billion.  So do these business marketing gifts really work?

The bottom line is that the right promotional gift will definitely do its job to attract new business and keep existing customers loyal.  The basic purposes of business giveaways is to promote good will about your company, make sure your company name is recognized and possibly to tie in with a particular promotion.  There are several considerations when you are selecting business marketing gifts to ensure you are investing wisely.  According to Rick Ebel, the Special Advertising Association vice president, “A lot of companies simply give away promotional products and maybe they do so with sonic results, but they'll probably find they are going to get more discernible results if they use it in a planned, structured promotion.”

Why Am I Giving Promotional Products Away?

To find out the right promotional items, determine exactly why you want to give something away.  Do you want to use the giveaway attract new business, convey a particular message, encourage customer loyalty, reward certain customers or to promote another item?

Attracting New Business

Marketing gifts can be a great way to attract new business and get people familiarized with your company name and offerings.  They can be distributed at trade shows, as a reward for participating in demonstrations or lectures, for customers who offer their name, telephone and email address for more information, with a membership, for referring new contacts or in locations related to the service your business provides.  Different gifts can be used for various purposes.  For example, you may want to use a less expensive giveaway when you leave them in a related business and a more pricey marketing gift for people who refer new clients.

Conveying a Message

Does your business offer an innovative product or service like nobody else?  Use a catchy slogan and logo to convey your message on a giveaway and let people know what you've got.  The right short statement and logo can make a major impact on whether people choose your company.

Encouraging Customer Loyalty

Often businesses give premiums to customers who open another account, expand the products or services they buy or to recognize a special holiday or life event, such as an anniversary with the company or the individual's birthday.  In these instances, spending a bit more on a memorable giveaway makes a statement about the quality of your company and the level of appreciate you have for your customers.

Rewarding Certain Customers

If a customer refers other customers or makes a major purchase, you can reward them with an incentive giveaway.  For example, a customer who spends a certain amount of money will qualify for a special gift.  These gifts should be valuable and desirable to encourage customers to take that next big step to do further business with your company.

Promoting Another Product

Marketing gifts are often used to promote a new product or service to raise awareness about its availability and generate additional interest.  For example, you can offer a special gift or added products or services when a new product or service is purchased.  These giveaways should be enticing enough to make people want to explore your new product or service.

The Effectiveness of Business Marketing Gifts

Business gifts really work and the facts speak for themselves.  Research performed by the Georgia Southern University, published in Promotional Products Association International, showed that using promotional gifts with mailings sent before trade shows is proven to entice more attendees to visit your booth during the event.

A survey conducted by American Express through their Open Small Business Network showed that there was an increase of business owners who plan to give gifts for the holidays from 61 percent to 71 percent.  Popular gift items for the holidays were also affordable and included cards, calendars, gift certificates, items with the company brand and log, fruit or food gifts and wine or liquor.

Consider a recent case study of an optometrist.  The doc mailed postcards to clients who did not see him in over two years offering free eye exams with a variety of different eye tests.  The results were the optometrist made an additional $10,000 in just two days and the phone wouldn't stop ringing.

We can even use the Hare Krishnas of the sixties and seventies as an example.  They followed the law of reciprocity, meaning people want to give back when they get something, by offering tiny wooden umbrellas for a donation.  This promotion was particularly effective because many times the people threw the umbrellas away and the Hare Krishnas fished them from the trash and solicited more donations with the same umbrellas.

Types of Promotional Products

The many types of promotional products available are as diverse as the various different businesses in the world.  You can give away free services, ebooks, educational literature, pens, golf balls, hats, t-shirts – the possibilities are endless.  The giveaway should match your unique type of business, be within your budget and include a recognizable logo and contact information such as a telephone number or email address.

Everyone loves to get something for nothing so carefully selected business marketing gifts are a terrific way to spread the word about your business.